1. Who we are
UK Prime Bets is an independent comparison platform reviewing UK-facing sports betting brands. We are the data controller for personal information collected through this website. Our correspondence address is 82 King Street, Manchester M2 4WQ, United Kingdom and our editorial contact is editorial@ukprimebets.com.
2. Information we collect
2.1 Information you give us
If you contact us through the contact form, we collect the name, email address and message you provide so that we can reply. We do not ask for, and you should not send us, financial information, betting account credentials or copies of identity documents.
2.2 Information collected automatically
When you visit the site, our hosting provider records standard request data — IP address, approximate location, browser type, referring page and pages viewed — for security and aggregate traffic reporting. We may also use a privacy-friendly analytics service to understand how visitors use the comparison pages.
2.3 Cookies
We use a small number of cookies and similar technologies. You can read more on our cookie policy.
3. How we use your information
- To respond to enquiries you send through the contact form.
- To understand how visitors find and use the comparison content.
- To detect and prevent abusive traffic, scraping or fraudulent activity.
- To comply with UK legal obligations where applicable.
We do not sell personal data and we do not use it to build advertising profiles. Affiliate links to operators carry standard click-tracking parameters; the operator’s own privacy policy will apply once you leave this site.
4. Legal bases
We rely on legitimate interests to operate and improve the site, on your consent for any non-essential cookies, and on compliance with legal obligations where the law requires it.
5. Sharing
We use a small number of trusted service providers for hosting and analytics. They process information on our behalf under written contracts. We do not share personal data with betting operators.
6. Retention
Contact form messages are kept for up to 24 months unless we need to retain them longer for a specific reason. Aggregate analytics data is retained in line with the analytics provider’s settings.
7. Your rights
Under UK GDPR, you have the right to access the personal data we hold about you, request correction or deletion, restrict or object to certain processing, and complain to the Information Commissioner’s Office. To exercise these rights, contact editorial@ukprimebets.com.
8. Children
This website is intended for adults aged 18 and over. We do not knowingly collect personal information from anyone under 18.
9. Changes
We may update this privacy policy from time to time. Material changes will be reflected on this page.